WSPR is leading a quiet revolution in sleep health.

We’re pioneering AI-powered nite time technology that doesn’t just monitor sleep - it actively improves it in real time. Whether it’s reducing baby risks for expectant mothers, tackling snoring and bruxism (nightly teeth grinding), addressing sleep apnea and associated obesity challenges, WSPR transforms sleep into a restorative, life-enhancing process.

Our Mission? To help people sleep more deeply, so all can live more fully.

Who is WSPR Sleep for?

WSPR is for anyone whose life is disrupted by poor sleep and/or its ripple effects, including:

Expectant 
Mothers

Women navigating the challenges of pregnancy, where safe sleep positions can mean the difference between life and loss.

Teeth Grinders

People unknowingly damaging their health and teeth through nighttime grinding.

Snorers & Their Partners

Couples whose nights are fractured by the noise and strain of snoring.

Sleep Apnea Sufferers

Individuals struggling with interrupted breathing and the health risks that come with it.

Wellness Seekers & High Performers

Those chasing peak performance and well-being, knowing sleep is the foundation of it all.

Healthcare Providers

Clinicians looking for innovative tools to improve patient outcomes and reduce strain on resources (pregnancy, dental, hearing, sleep labs, etc)

Marginalised Communities

Populations disproportionately affected by sleep-related health risks, often without access to affordable solutions (indigenous communities e.g. NZ Maori, Pacific Polynesians, European ‘Travellers’, etc)

Global MedTech Markets

A growing audience in G7 and G20 nations demanding smarter, preventive healthcare solutions

How big are these sleep problems?

Let’s walk through the Market Data examples:

AUDIENCE

140M births globally / year

Expectant mothers with a growing demand for continuous pregnancy monitoring to prevent stillbirth (2-5 still births per 1000 births) (WHO, 2022).

936M

People globally suffer from snoring and sleep apnea 
(Lancet, 2019).

30-50%

Adults experience nighttime teeth grinding known as bruxism (Journal of Sleep Research, 2021) 
(that is a CRAZY big billions number to even quantify!!)

£2 trillion annually

Obesity costs annually, with sleep health playing a critical role in weight management (McKinsey, 2023)

GEOGRAPHIC REGIONS

This data and more provides TAM (Total Addressable Market) examples by region:

UK

Sleep Tech Industry:

£1.2 billion TAM in the UK alone, driven by rising awareness of sleep health and wearable tech adoption.

Pregnancy Monitoring Devices:

£300 million TAM, with increasing focus on maternal health solutions.

EU

Wearable Health Tech:

£10 billion TAM across the EU, fuelled by demand for AI-driven personalisation and preventive healthcare.

Obesity Technology:

£2 billion TAM for wearable obesity solutions, addressing a growing public health crisis.

G7

Sleep Tech Industry

£12 billion TAM across G7 countries, with high adoption rates of innovative health tech.

Pregnancy Monitoring Devices

£1 billion TAM, reflecting advanced healthcare systems and maternal health priorities.

G20

Wearable Health Tech

£55 billion TAM globally, with G20 nations accounting for the majority of market share.

Sleep Tech Industry

£18 billion TAM by 2027, with significant growth potential in emerging markets.

Why This Matters

These market sizes highlight the massive opportunity for WSPR to disrupt and lead in the sleep health space. By targeting specific audiences within these TAMs, WSPR can carve out a scalable, profitable niche while addressing critical global health challenges.

Summarising Our Novel Solution

At the heart of WSPR lies our Quiet Technology ecosystem - a seamless integration of hardware, software and AI designed to transform sleep health in real time.

The Caddy

A discreet, wearable chest device that tracks sleep position, breathing, and other critical metrics, ensuring precise data collection for accurate interventions and personalised insights.

The Earbud

Lightweight, comfortable, and packed with sensors, it monitors sleep patterns, detects issues like snoring or grinding, and delivers subtle, real-time nudge (an in-ear vibration intervention responding to decibel levels) without disturbing the user.

The Coaching App

The personal sleep coach that syncs with the hardware to provide real-time feedback, actionable insights, and tailored recommendations to improve sleep quality night after night.

The Cloud Solution

Powered by AI, our cloud platform processes data at scale, enabling continuous learning and optimisation for each user while maintaining the highest standards of privacy and security.

Together, or in parts, these components create a closed-loop system that doesn’t just monitor sleep - it actively improves it, delivering interventions precisely when and where they’re needed both for individual users and as a network solutions in clinics, hospitals and care homes.

WSPR’s Quiet Technology is designed to be empathetic, intuitive, and invisible - working quietly in the background so all can rest easy.

WSPR is a unified solution designed to meet diverse needs with our targeted portfolio. While each WSPR brand/product addresses a specific sleep challenge, they all share the same core technology.

WSPR as a Branded House

Strategising WSPR growth presents a binary challenge - should we become a house of brands, or be a branded ‘house’? Given WSPR is a set of tailored interventions from a single platform, the smart money is for WSPR to be commercialised as a ‘branded house’ that segments it’s benefits as follows:

WSPR Nurture

beautiful sleep for mother and baby

Supporting expectant mothers with real-time sleep position monitoring to reduce risks during pregnancy (will include lingerie collaborations as market activations with existing brands and influencers)

WSPR Nudge

peaceful sleep for snorers and partners

Helping snorers and their partners reclaim restful nights through subtle, AI-driven sleep position adjustments.

WSPR Release

tense-free sleep for nighttime grinders

Protecting teeth grinders from long-term damage with proactive, in-ear interventions.

WSPR Breathe

calming sleep for apnea sufferers

Empowering sleep apnea sufferers with non-invasive, wearable solutions that improve breathing patterns in real time.

WSPR Precision

mastering sleep for optimal performance

Optimising sleep for wellness seekers and high performers through personalised insights and interventions.

WSPR Clinic

precision sleep for optimised care

WSPR Clinic is the advanced arm of our portfolio, designed specifically for hospitals, care homes, and healthcare providers. It combines our core Quiet Technology with deep network analysis to deliver a comprehensive solution for improving patient outcomes and supporting overburdened caregivers.

WSPR Go-to-Market

WSPR’s Path to Purpose and Scale is delivered by commercialising sleep science through fandom for our 1st right audience:

Fandom as the Core Methodology

At the heart of WSPR’s Go-To-Market strategy is fandom—not just as a buzzword, but as a transformative methodology to connect with the biggest possible aidences. Fandom isn’t about selling products, it’s about creating deep, emotional connections with audiences who believe in what you stand for. Fandom is about building a movement, not just a market.

  • Fandom taps into what’s true for people, not just what they want or need. For WSPR, this means connecting with the heartfelt desires of expectant mothers, caregivers, and wellness seekers.

  • Fandom aligns WSPR with the zeitgeist - whether it’s the growing awareness of maternal health, the shift toward preventive care, or the rise of purpose-driven brands.

  • By co-creating with fans (not just customers), WSPR evolves in real-time, delivering solutions that resonate deeply while fostering loyalty and advocacy.

WSPR WHY FANDOM WORKS FOR WSPR

HOW WE ACTIVATE FANDOM

  • Identify and segment audiences into fanatics, enthusiasts, casuals, and indifferents. For example, pregnant mums who are hyper-engaged in maternal health forums are our fanatics - they’ll champion WSPR Nurture.

  • Use direct with fans ‘meet-and-greets’, surveys, and social listening to uncover the emotional truths that drive our audiences.

  • Collaborate with fans to refine WSPR’s offerings, ensuring they feel seen, heard, and valued.

  • Capture and share these insights as human stories that highlight WSPR’s purpose - like a mum-

    to-be who avoided stillbirth thanks to WSPR Nurture, like the new-mum giving the snoring partner WSPR nudge so all can get much needed rest, like our WSPR founder who is replacing the sleeping mouthguard with WSPR Release to mitigate his nightly teeth grinding... etc etc etc.

WSPRs FIRST RIGHT AUDIENCE

Focusing on the Deepest Purpose of Pregnant Mums

The Opportunity: Pregnant mums are at the core of WSPR’s mission. Sleep position monitoring isn’t just a feature - it’s a lifesaving intervention. The emotional stakes couldn’t be higher, making this audience uniquely receptive to WSPR’s purpose-driven approach.

GO-TO-MARKET PLAN FOR WSPR Nurture

  • Position WSPR Nurture as a champion for maternal health, with a clear mission: to reducestillbirths and empower mums-to-be with peace of mind.

  • Partner with midwives, doulas, and maternal health organisations to create a trusted ecosystem around WSPR Nurture.

  • Offer a free app with basic sleep tips for expectant mums, creating a low-barrier entry point. Upsell the wearable for real-time monitoring and interventions.

  • Collaborate with parenting influencers, maternal health advocates, and ‘Mumsnet’ social networks to amplify WSPR’s message through ambassadorial roles, early product trials and social storytelling, etc

  • Launch in maternity-focused retailers Initially serving our fans with direct online sales (the proven purchase path from social connection to online shopping) and fulfill through Amazon.

  • Launch in maternity-focused retailers (e.g., Mothercare, Boots) and identified medtech outlets.

Revenue Potential

PENETRATION GOAL

10% (~200K users) in 3 years

TARGET AUDIENCE

~2M high-risk pregnancies annually in G7 + EU.

REVENUE PROJECTION

€40M annually (assuming €200/year per user).

Current Status

In no particular order, WSPR works-in-progress include:

Prototype development
Moving from bespoke build to China-sourced pcb’s for continual R&D

Audience trials
Ongoing industrial R&D trails with expectant mothers

Market analysis
Continuing to understand and map our key markets through Fandom R&D

Brand development
Conceptualising WSPR as a branded house of segmented products

Venture development
Speaking to potential investors and providing access to our Data Room (investment documentation)

Next Steps

Interested investors please contact ‘info@wspr.co.uk for access to the WSPR data room